Packed with new technologies that aim to make all other jerkbaits obsolete, the Shimano WM-World Minnow Flash Boost Jerkbait relies on three innovative features that are designed to rip past the competition and upend the bass fishing industry. Starting with the components designed to draw predators in, the World Minnow utilizes their mesmerizing and patent-protected Flash Boost and Scale Boost. The Flash Boost system suspends a finely polished, reflective foil on micro springs within the body of the lure to deliver bass-attracting flash that shimmies enthusiastically even on the pause. Additionally, the Scale Boost scheme mimics the patterns of baitfish scales with next-level realism by employing an industry-exclusive composite-pitch hologram, increasing the amount and complexity of light reflected through the water column.